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IDEA: Create a magazine that embodies the spirit of DYHR.HAGEN as a design agency. Collaborate with top photographers, models, stylists, artists and creative souls within the three areas: Fashion, Art and Typography.

OBJECTIVES: Showcase the creativity of the agency. Sell worldwide. Use as a branding tool for new clients.

RESULTS: Worldwide distribution from New York to Hong Kong. Five issues published. After the publishing of issue A, COS approached us for a meeting regarding their catalogue.

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BRIEF: Axel Arigato wanted to enter the Danish market in style and with a lot of noise.

OBJECTIVES: To create a one day festival with local and international artists for the Axel Arigato community in Denmark and internationally.

RESULT: 1.000 people attended The Plant for performances by Earthgang, IAMDDB, Giggs, Sivas among others for a 10 hours live music extravaganza in a very artistic, minimalistic and tech set-up

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BRIEF: Zalando wanted to stand out from their competitors and win over the attention and hearts of opinion leaders, press and consumers, beginning to work towards becoming a love brand.

OBJECTIVES: To create a 360-degree engaging and attention-grabbing campaign with a local angle. Furthermore, we wanted to prove Zalandos fashionability by producing an impactful local activation, which should result in Zalando taking ownership of the market at that specific moment and as a result form stronger, loyal relationships with their stakeholders.

CONCEPT DEVELOPMENT: Using strong local talents, PRD casted five young talents in Scandinavia with a notable heritage: Tomine Harket (NO), Hugo Helmig (DK), Mingus Reedus Christensen (DK), Valter Skarsgård (SE) and Blue Lindeberg (SE) using Helena Christensen as photographer for the campaign.

Assets included imagery by Helena Christensen, BTS videos/images of all talents, pre-made interview/quotes for Q&A with each talent, exclusive interview opportunities as well as opportunities for special  shoots with talents for select media.

Furthermore Zalando hosted a breakfast for Scandinavian press and influencers during CPHFW SS19 to launch the campaign.  For high impact engagement at the event, Helena Christensen introduced the campaign, Hugo Helmig performed, and all talent interacted with the guests.

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BRIEF: Handle location scouting, set build, backstage, seating and run of show.

OBJECTIVES: In coorporation with Holzweiler’s creative team, subcontractors, venue and stylist team to build and coordinate everything regarding the shows.

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BRIEF: Introduction to Pandora’s new brand DNA identity to global press and influencers in Los Angeles

OBJECTIVES: Create a pink, cool and inclusive event in down-town L.A. presenting the new brand colours, logo, DNA and visual identity. #WhatDoYouLove  was the call-to-action key message with a strong focus on diversity and female empowerment.

CONCEPT DEVELOPMENT: Transforming a downtown parking lot and back alley with a “pink wash”. All buildings and the street was painted pink. 7 female artists curated by renowned artist Finley decorated our “StreetOfLoves” with murals each expressing their particular loves. In addition to our “StreetOfLoves” we created an all-pink club at hotspot venue location Hudson Loft with performance from Charlie XCX and Coco + Breezy.

PRD handled all creative development, production and local vendor sourcing.

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BRIEF: Introduction to Pandora’s two new collections ‘Reflexions’ and ‘Grains of Life’ to global KOL’s and influencers in Nice, France.

OBJECTIVES: Create a large scale, impactful and memorable activation for international influencers embodying and combining the two, very different, expressions of the collections, ‘Reflextions’ and ‘Grains of Life’. The event location chosen for ‘Reflexions’ was the secret bubble house, the private home of the architect of Le Palais Boulle, Antti Lovag, while the Chateau Saint Georges, a historic and grand castle, was the backdrop for ‘The Grains of Life’ activation.

CONCEPT DEVELOPMENT: Echoing the modern spirit of the ‘Reflexions’ campaign, PRD created large, mirrored installations showcasing the collection, which was presented at a lunch event. Guest were greeted by a tall mirrored circular construction and inside the jewellery was displayed on mirror podiums while an almost 3 m tall mirrored logo completed the set design. At a sensuous evening event, guests were led through a 350 m2 man made grains field which doubled as a entryway and the cocktail area. Dinner was served in the grand ball room of the chateau, where a classic setting embodied the aesthetics of the ‘Grains of Life’ campaign. PRD managed creative development, production, local vendor sourcing and finishing.